Supplement Enterprise is a leading private label company, providing the global supply of all supplement related products. We offer a holistic and flexible service from start to finish, covering all aspects of the private label process. We have a brilliant team on hand that can offer invaluable contributions in creating, building and supplying your very own brand at every step of the way.

We work with low MOQ’s and cater to all businesses, however big or small. So no matter how far along you are in the journey of creating your very own Supplement Enterprise – Reach out. I’m certain we can help you.


Jack Baldwin
Jack BaldwinDirector
Chris Willoughby
Chris WilloughbyDirector/Sales Director
Danielly Anselmet
Danielly AnselmetAdvertising Manager
Farrah Malik
Farrah MalikLabelling Compliance Consultant
Chloe Radford
Chloe RadfordDesign Coordinator
David Sutton
David SuttonAmazon Marketing Specialist
Will Clark
Will ClarkCustomer Service
Chris Jones
Chris JonesGraphic Designer
Owain Davies
Owain DaviesGraphic Designer
Justin Cooke
Justin CookeCopywriter


In 2014, Jack and I began a journey into the world of supplements and ecommerce. We quickly established our own online retail business within the nootropics niche; selling high quality supplements through online selling platforms and eventually our own website. We were overwhelmed by the level of demand and great customer feedback that we immediately received. That is not to say it was a smooth ride from here…

In May 2016 the Psychoactive Substance Act meant that half of our supplement range was deemed illegal for sale. They were caught under an umbrella ban, aimed at putting an end to the sale of legal highs (something nootropic supplements have absolutely no affiliation with). We fought endlessly alongside our local MP to have the legislation reviewed and amended; hoping to save small businesses in similar positions to our own. At first we had some success, with our own retail company even being mentioned in the parliamentary debates within the House of Commons. However some backing by a select few MP’s was just not enough to make any significant change.

From here we seemed to have hit rock bottom. Jack and I worked other jobs during the day and would spend every evening trying to rebuild our brand. Like any business that is going to see it through in these situations, we needed to adapt. So we completely overhauled our supplement range and began to sell on Amazon; learning everything there was to know about the platform. This sparked a journey that has lead us to endless opportunities and we’ve met some great people along the way.

After establishing our own brand on Amazon, we slowly found ourselves edging more and more towards developing and supplying other supplement brands within Amazon’s selling platform. Fast forward several years and a whole wealth of experience later and these turns of events have brought us to here; the birth of Supplement Enterprise. We now supply over 50 supplement retailers and work with several of these companies, in managing their Amazon accounts.

Having had several years of online retail experience within the supplement sector, we know what retailers want and more importantly what the customers themselves desire. We have spent many years sourcing products, building relationships with manufacturers, developing products from start to finish, supplying products to other Amazon sellers and last but not least marketing them within Amazon. That is why we offer the complete private label experience from start to finish unlike many other wholesale supplement companies.

Since our journey began, we have built a fantastic team of suppliers, manufacturers, graphic designers, design coordinators, compliancy consultants and Amazon marketing specialists, that really are the best in the game. We offer all services based around each of these roles.

We can help with as little or as much as you need in terms of:

Beginning as a small online supplement retailer ourselves; we work with all businesses, large and small. Our MOQ’s are as little as 500 units and our complete holistic service is second to none. If you’d like to enquire about a free quote, or even just reach out for a chat, simply email me at chris@supplemententerprise.co.uk. I look forward to hearing from you.

Chris Willoughby

Co Founder of Supplement Enterprise

Launching our business and watching it grow has been very exciting, but without Supplement Enterprise, I don’t think our brand vision would have come into fruition. They have acted as a loyal partner and provided us with clear advice and action points from the start. By lifting the burden of the day to day, time consuming tasks, we are fully able to attack our business plan and achieve our goals. Highly recommended for anyone about to start this journey.

Sean Bryant & Alex Baker

Supplement Enterprise has helped us tremendously by supplying all of our supplement products. They have also set up our Amazon product listings and know exactly how to get them in front of potential buyers. We were stuck on Amazon before they took over our account, and I cannot thank Jack enough for his constant support and helpful answers whenever I had a question (which was a lot!). I would highly recommend working with Supplement Enterprise.

Michael Gower

I first spoke to Supplement Enterprise regarding creating a proprietary supplement. They were extremely helpful in guiding me with what ingredients to select and what to include on the label. They helped me develop the product and launch it on Amazon, the results were outstanding. Since then I continue to operate with them and have been satisfied every time.

Richard Forrest

As a satisfied customer of Supplement Enterprise, I can say they do an excellent job of taking care of my product customisation requirements and imagery needs, very professional service, highly recommended.

Saleh Khalili

I feel very lucky to have found Supplement Enterprise. They have been instrumental in the success of my Amazon business. Their expertise covers all aspects of running a business like this from, managing a timely supply chain, creation of a solid brand from a vague concept and probably most important an in-depth knowledge of how Amazon works, so vital when the competition is considerable. I’d go further than recommending them, I’d say, don’t go anywhere else, these easy going fun guys, really know what they’re doing.

Wynne Garratt